How to send a campaign follow-up

A follow-up resends a campaign to the people who did not act on it, such as everyone who did not open your sale announcement. It starts as a copy of the campaign, so you can change the subject or the content before it goes out.

Note

You can follow up a campaign once it has been sent for an hour, so opens and clicks have time to arrive. You need the permission to create campaigns, and to send them.

Create the follow-up

1. Click Campaigns in the sidebar and open a sent campaign.
2. Click More actions (the three dots at the top right), then Follow up.
3. Choose who gets it: Didn’t open it or Didn’t click a link.
4. Click Create follow-up.

Option	Who gets it
Didn’t open it	Contacts the campaign was delivered to who never opened it. Opens made by privacy proxies and link scanners don’t count as opens
Didn’t click a link	Contacts who did not click any link, including those who opened but didn’t click

A new draft opens in the editor with the campaign’s content and sender. Its name ends with “follow-up”.

Change it and send

1. On Content, change the email if you like. A shorter version with a clear button often works well.
2. On Subject & sender, give it a new Email subject. People who did not open the first email may open a different subject.
3. Click Save & next to the Review step.
4. Send it now or schedule it.

The Audience step is locked: the audience comes from the campaign it follows up. It is worked out when the follow-up sends, so contacts who open the first campaign in the meantime are left out. Contacts who unsubscribed or can no longer be mailed are left out too.

Find a follow-up

A follow-up is listed on Campaigns like any other campaign. Its page shows “Follow-up to” and the name of the original, and the original lists its follow-ups on its Overview tab.

Common questions

Follow up is not in the menu. The campaign has not finished sending, or it was canceled. Only a sent campaign can be followed up.

The follow-up says the campaign it follows up was deleted. A follow-up needs its original to know who to send to. Duplicate the campaign and choose an audience yourself instead.

Does a follow-up count as a campaign? Yes. It counts toward your plan’s campaign limit and email limits like any other campaign.

Where to go next

• How to manage email campaigns
• How to A/B test a campaign
• How to read email logs and reports