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Pricing

Every feature on every plan. Plans differ only in size.

Start on Free with no card. Move up when your list, your sending or your team outgrows it, and back down whenever you like.

Two separate products: a Cloud plan does not include the plugin, and a Pro license does not include Cloud. Not sure which fits?

Free

$0forever

$0forever

Every feature, sized to try it.

Every feature, plus

  • 1,000 contacts
  • 5,000 emails a month
  • 2 team members
  • 2 active automations
  • 2 segments
  • A small "Sent with Kelune CRM" footer in emails

Starter

$9per month

$90per year

For a growing list and a small team.

Every feature, plus

  • 5,000 contacts
  • 60,000 emails a month
  • 3 team members
  • 5 active automations
  • 10 segments
  • No product footer in emails

Growth

Recommended

$19per month

$190per year

Room for automations, tests and a team.

Every feature, plus

  • 25,000 contacts
  • 300,000 emails a month
  • 10 team members
  • 25 active automations
  • 50 segments
  • A/B tests with 3 variants

Scale

$49per month

$490per year

High volume, long history, unlimited team.

Every feature, plus

  • 100,000 contacts
  • 1,200,000 emails a month
  • Unlimited team members
  • Unlimited active automations
  • Unlimited segments
  • A/B tests with 5 variants

How billing works

Every workspace starts on Free; pick a paid plan from the billing page inside the app when it needs more room. Prices are per workspace, in US dollars, and yearly billing costs ten months. Lemon Squeezy is the merchant of record and adds the sales tax or VAT your country charges.

How plans, usage and billing work covers upgrading, downgrading and what happens at a limit. More than 100,000 contacts? Talk to us.

Plan limits

Line by line, what changes.

LimitFreeStarterGrowthScale
Workspace and team
Team members2310Unlimited
Custom roles1210Unlimited
Audit log retention7 days30 days180 days730 days
Workspace exports per month12410
Contacts and data
Contacts1,0005,00025,000100,000
Lists550UnlimitedUnlimited
Tags25250UnlimitedUnlimited
Custom fields102575200
Imports per hour2102060
Rows per import1,00010,00050,000250,000
Notes per contact20100UnlimitedUnlimited
Segments
Segments21050Unlimited
Conditions per segment3102550
Fastest segment refresh24 hours6 hours1 hour15 minutes
Email sending
Emails per month5,00060,000300,0001,200,000
Emails per day1,00010,00050,000200,000
Email providers12510
Send rate per minute201206002,000
No product footer in emailsNot includedIncludedIncludedIncluded
Campaigns
Campaigns25UnlimitedUnlimitedUnlimited
Scheduled at once21025100
A/B variants2235
Recurring campaigns1310Unlimited
Sequences1525Unlimited
Emails per sequence31025100
Automations
Automations520UnlimitedUnlimited
Active automations2525Unlimited
Steps per automation1025100500
Enrollments per month1,00010,000100,0001,000,000
Email templates
Email templates1050UnlimitedUnlimited
Media
Media storage100 MB1 GB5 GB20 GB
Largest media file2 MB5 MB5 MB5 MB
Media folders10100UnlimitedUnlimited
Smart links
Smart links525250Unlimited
Smart link clicks per month1,00010,000100,0001,000,000
AI tools
Connected AI tools252050
AI tool calls per month1,00010,00050,000250,000
API and webhooks
Incoming webhooks1320100
Webhook calls per month1,00010,000100,0001,000,000
Lead ads connections131025
API keys12525
API calls per month5,00050,000500,0005,000,000
Analytics and retention
Analytics history30 days180 days365 days1,095 days
Email log retention30 days90 days180 days365 days

Monthly quotas reset with each billing period.

Questions

The things people ask before starting.

Still unsure about something? Ask us directly — a person reads it.

Do I need a card to start?

No. Sign up and you start on the Free plan with no card and no trial clock. Upgrade from the billing page when you outgrow it.

What is the difference between the plans?

Size, nothing else. Every feature is on every plan, including segments, A/B tests, sequences, automation and AI tools. The plans differ in how many contacts, emails, team members and other items a workspace can hold. Free covers 1,000 contacts and 5,000 emails a month.

How does my email get sent?

Through your own sending account. Connect SMTP, Amazon SES, Mailgun or SendGrid in your workspace settings, and campaigns go out from your domain under your own reputation. Bounces and complaints from Amazon SES, Mailgun and SendGrid flow back and update the contact automatically.

What happens when I reach a limit?

Kelune CRM warns you as you get close. At the limit, the action that would go over it is refused with a message and a link to upgrade. Nothing already in your workspace is deleted or changed.

Can my whole team work in it?

Yes. Invite members, give them a built-in or custom role, and see who changed what in the audit log. Members sign in with a password or a passkey, with two-factor authentication on top.

Can I connect an AI assistant?

Yes. Each workspace has an AI tools connection that assistants such as Claude, ChatGPT or Cursor can use to look up contacts, build segments, draft campaigns and read reports. The assistant works with the same permissions as the member who connected it.

Who handles billing and tax?

Lemon Squeezy is the merchant of record. It charges the card and handles VAT and sales tax for your country, and your invoices come from there.

Can I cancel any time?

Yes, from the billing page. Your plan keeps running until the end of the period you paid for, then the workspace moves to Free. You can export your contacts as a CSV or Excel file whenever you like.

Is there a self-hosted version?

Yes. Kelune CRM Self-hosted is free, with a Pro add-on, and runs as a plugin on your own WordPress site, keeping your data in your own database. It is a separate product with its own pricing.

Pro Single

$39per year

1 site

$119one time

1 site

For one site you own and run yourself — the simplest way into Pro.

Includes

  • All Pro features for 1 site
  • Dynamic segments that stay up to date
  • Segment targeting and exclusion
  • A/B testing with an automatic winner
  • Conditional branching in automations
  • Email opens and clicks as triggers
  • Field update and webhook actions
  • Smart links that tag and enroll on click
  • Updates and priority support

Pro Business

Recommended

$99per year

5 sites

$299one time

5 sites

For a small portfolio, or a freelancer with a handful of clients.

Includes

  • All Pro features for 5 sites
  • Dynamic segments that stay up to date
  • Segment targeting and exclusion
  • A/B testing with an automatic winner
  • Conditional branching in automations
  • Email opens and clicks as triggers
  • Field update and webhook actions
  • Smart links that tag and enroll on click
  • Updates and priority support

Pro Agency

$199per year

100 sites

$599one time

100 sites

For agencies shipping Kelune CRM on every project they hand over.

Includes

  • All Pro features for 100 sites
  • Dynamic segments that stay up to date
  • Segment targeting and exclusion
  • A/B testing with an automatic winner
  • Conditional branching in automations
  • Email opens and clicks as triggers
  • Field update and webhook actions
  • Smart links that tag and enroll on click
  • Updates and priority support

How the license works

Every plan includes the free plugin. Pro is an add-on that installs alongside it. A license covers updates and support for a year. Campaigns, automations and smart links keep running after it ends, but while Pro is active the dashboard needs an active license: renew it, or deactivate Pro to keep using the free plugin.A lifetime license is paid once and never renews. Updates and support run for as long as the product does, on the same number of sites as the yearly plan of the same name.

If Pro does not do what this site says it does, there is a 14-day refund — on first purchases and on renewals alike.

Kelune CRM

The whole CRM. Contacts, emails, campaigns and automation, with no contact limit and no license key.

Free vs Pro

Line by line, what changes.

FeatureFreePro
Contacts
Contacts, tags, lists, notes and timelineIncluded in FreeIncluded in Pro
Custom fields in eleven typesIncluded in FreeIncluded in Pro
Subscription status and double opt-inIncluded in FreeIncluded in Pro
WordPress user, signup and comment opt-inIncluded in FreeIncluded in Pro
CSV and Excel import, CSV exportIncluded in FreeIncluded in Pro
Dynamic segments with a query builderNot in FreeIncluded in Pro
Email
Drag-and-drop builder and rich text editorIncluded in FreeIncluded in Pro
Starter templates and your own saved designsIncluded in FreeIncluded in Pro
Merge tags and a shared email footerIncluded in FreeIncluded in Pro
SMTP, Amazon SES, Mailgun, SendGridIncluded in FreeIncluded in Pro
Site-wide WordPress mail routingIncluded in FreeIncluded in Pro
Email logs with opens and clicksIncluded in FreeIncluded in Pro
Bounce and complaint handlingIncluded in FreeIncluded in Pro
Campaigns
Audience from tags and listsIncluded in FreeIncluded in Pro
Scheduling, queue, pause and resumeIncluded in FreeIncluded in Pro
Open, click and per-link trackingIncluded in FreeIncluded in Pro
Cron monitorIncluded in FreeIncluded in Pro
Audience from a dynamic segmentNot in FreeIncluded in Pro
A/B testing with a winner sendNot in FreeIncluded in Pro
Automation
Visual builder, triggers, delays, actionsIncluded in FreeIncluded in Pro
Starter automations and enrollment statsIncluded in FreeIncluded in Pro
Conditional branchingNot in FreeIncluded in Pro
Email opened and clicked triggersNot in FreeIncluded in Pro
Update a field, outgoing webhookNot in FreeIncluded in Pro
Connections
Incoming webhooks with logsIncluded in FreeIncluded in Pro
REST API and WordPress hooksIncluded in FreeIncluded in Pro
Setup wizardIncluded in FreeIncluded in Pro
Smart links with click trackingNot in FreeIncluded in Pro
Roles
Built-in CRM Manager, Agent and Viewer rolesIncluded in FreeIncluded in Pro
Custom roles from a full permission matrixIncluded in FreeIncluded in Pro
CRM permissions on your existing WordPress rolesIncluded in FreeIncluded in Pro
Several roles per userIncluded in FreeIncluded in Pro
Support
Community support on WordPress.orgIncluded in FreeIncluded in Pro
Priority email support and updatesNot in FreeIncluded in Pro

Pro installs alongside the free plugin and needs it to run.

Questions

The things people ask before installing.

Still unsure about something? Ask us directly — a person reads it.

Where is my contact data stored?

In your own WordPress database, in tables the plugin creates. Nothing leaves your server unless you set up an email provider and send something, or turn on Gravatar avatars. Pro also checks its license and updates with our license server, and sends nothing about your contacts.

Is there a contact limit?

No. The plugin does not count contacts or emails, and the price does not change as your list grows. Your host and your sending provider set the real limits.

Do I need Pro to use the plugin?

No. The free plugin is a complete CRM — contacts, custom fields, the email builder, campaigns, automation, webhooks and logs all work with no license key and nothing counting down. Pro adds dynamic segments, smart links, conditional automation with engagement triggers, advanced automation actions and campaign A/B testing.

What does it need to run?

WordPress 6.6 or newer and PHP 8.1 or newer. It works with the latest WordPress release. Both plugins are GPL-licensed.

How does it send email?

Through the WordPress mailer by default, or through SMTP, Amazon SES, Mailgun or SendGrid once you add credentials. Setting a provider also routes the rest of your site's WordPress email through it.

Will campaigns actually finish sending on cheap hosting?

Campaigns send in batches through a queue rather than one long request. WP-Cron drives it, a non-blocking loopback keeps it moving between visits, and a lock stops the same batch running twice. A settings screen shows you whether it is running.

Can I export everything and leave?

Yes. Contacts export to CSV, email logs export to CSV, and the data sits in your own database the whole time. Deleting the plugin never deletes your records — there is no uninstall routine that drops your tables.

Does Pro work on its own?

No, it is an add-on. Install the free plugin first; Pro attaches to it and adds its features to the same screens. Without the free plugin, Pro stays dormant and tells you what is missing.

What happens when a Pro license ends?

Campaigns, automations and smart links keep running, but while Pro is active the Kelune CRM dashboard needs an active license. Renew the license to unlock it, or deactivate Pro to keep using the free plugin with all of your data.

What can a segment actually filter on?

Names, email, phone, company, city, state, country, postal code, source, status, lead score, when the contact was created or updated, their tags and lists, any custom field, and whether they have activity in a recent window. Segments are a Pro feature; tags and lists cover the same job more simply in free.

Can I import from a spreadsheet?

Yes — CSV, .xlsx or .xls, with a column-mapping step so your headings do not have to match ours. A sample file ships with the plugin.

Start in two minutes

Open a workspace today. Send your first campaign tomorrow.

The Free plan has every feature, sized for your first 1,000 contacts. Move up a plan when your list does.

No card needed · Prefer to host it yourself? See self-hosted