Pricing
Every feature on every plan. Plans differ only in size.
Start on Free with no card. Move up when your list, your sending or your team outgrows it, and back down whenever you like.
Two separate products: a Cloud plan does not include the plugin, and a Pro license does not include Cloud. Not sure which fits?
Free
$0forever
$0forever
Every feature, sized to try it.
Every feature, plus
- 1,000 contacts
- 5,000 emails a month
- 2 team members
- 2 active automations
- 2 segments
- A small "Sent with Kelune CRM" footer in emails
Starter
$9per month
$90per year
For a growing list and a small team.
Every feature, plus
- 5,000 contacts
- 60,000 emails a month
- 3 team members
- 5 active automations
- 10 segments
- No product footer in emails
Growth
Recommended$19per month
$190per year
Room for automations, tests and a team.
Every feature, plus
- 25,000 contacts
- 300,000 emails a month
- 10 team members
- 25 active automations
- 50 segments
- A/B tests with 3 variants
Scale
$49per month
$490per year
High volume, long history, unlimited team.
Every feature, plus
- 100,000 contacts
- 1,200,000 emails a month
- Unlimited team members
- Unlimited active automations
- Unlimited segments
- A/B tests with 5 variants
How billing works
Every workspace starts on Free; pick a paid plan from the billing page inside the app when it needs more room. Prices are per workspace, in US dollars, and yearly billing costs ten months. Lemon Squeezy is the merchant of record and adds the sales tax or VAT your country charges.
How plans, usage and billing work covers upgrading, downgrading and what happens at a limit. More than 100,000 contacts? Talk to us.
Plan limits
Line by line, what changes.
| Limit | Free | Starter | Growth | Scale |
|---|---|---|---|---|
| Workspace and team | ||||
| Team members | 2 | 3 | 10 | Unlimited |
| Custom roles | 1 | 2 | 10 | Unlimited |
| Audit log retention | 7 days | 30 days | 180 days | 730 days |
| Workspace exports per month | 1 | 2 | 4 | 10 |
| Contacts and data | ||||
| Contacts | 1,000 | 5,000 | 25,000 | 100,000 |
| Lists | 5 | 50 | Unlimited | Unlimited |
| Tags | 25 | 250 | Unlimited | Unlimited |
| Custom fields | 10 | 25 | 75 | 200 |
| Imports per hour | 2 | 10 | 20 | 60 |
| Rows per import | 1,000 | 10,000 | 50,000 | 250,000 |
| Notes per contact | 20 | 100 | Unlimited | Unlimited |
| Segments | ||||
| Segments | 2 | 10 | 50 | Unlimited |
| Conditions per segment | 3 | 10 | 25 | 50 |
| Fastest segment refresh | 24 hours | 6 hours | 1 hour | 15 minutes |
| Email sending | ||||
| Emails per month | 5,000 | 60,000 | 300,000 | 1,200,000 |
| Emails per day | 1,000 | 10,000 | 50,000 | 200,000 |
| Email providers | 1 | 2 | 5 | 10 |
| Send rate per minute | 20 | 120 | 600 | 2,000 |
| No product footer in emails | Not included | Included | Included | Included |
| Campaigns | ||||
| Campaigns | 25 | Unlimited | Unlimited | Unlimited |
| Scheduled at once | 2 | 10 | 25 | 100 |
| A/B variants | 2 | 2 | 3 | 5 |
| Recurring campaigns | 1 | 3 | 10 | Unlimited |
| Sequences | 1 | 5 | 25 | Unlimited |
| Emails per sequence | 3 | 10 | 25 | 100 |
| Automations | ||||
| Automations | 5 | 20 | Unlimited | Unlimited |
| Active automations | 2 | 5 | 25 | Unlimited |
| Steps per automation | 10 | 25 | 100 | 500 |
| Enrollments per month | 1,000 | 10,000 | 100,000 | 1,000,000 |
| Email templates | ||||
| Email templates | 10 | 50 | Unlimited | Unlimited |
| Media | ||||
| Media storage | 100 MB | 1 GB | 5 GB | 20 GB |
| Largest media file | 2 MB | 5 MB | 5 MB | 5 MB |
| Media folders | 10 | 100 | Unlimited | Unlimited |
| Smart links | ||||
| Smart links | 5 | 25 | 250 | Unlimited |
| Smart link clicks per month | 1,000 | 10,000 | 100,000 | 1,000,000 |
| AI tools | ||||
| Connected AI tools | 2 | 5 | 20 | 50 |
| AI tool calls per month | 1,000 | 10,000 | 50,000 | 250,000 |
| API and webhooks | ||||
| Incoming webhooks | 1 | 3 | 20 | 100 |
| Webhook calls per month | 1,000 | 10,000 | 100,000 | 1,000,000 |
| Lead ads connections | 1 | 3 | 10 | 25 |
| API keys | 1 | 2 | 5 | 25 |
| API calls per month | 5,000 | 50,000 | 500,000 | 5,000,000 |
| Analytics and retention | ||||
| Analytics history | 30 days | 180 days | 365 days | 1,095 days |
| Email log retention | 30 days | 90 days | 180 days | 365 days |
Monthly quotas reset with each billing period.
Questions
The things people ask before starting.
Still unsure about something? Ask us directly — a person reads it.
Do I need a card to start?
No. Sign up and you start on the Free plan with no card and no trial clock. Upgrade from the billing page when you outgrow it.
What is the difference between the plans?
Size, nothing else. Every feature is on every plan, including segments, A/B tests, sequences, automation and AI tools. The plans differ in how many contacts, emails, team members and other items a workspace can hold. Free covers 1,000 contacts and 5,000 emails a month.
How does my email get sent?
Through your own sending account. Connect SMTP, Amazon SES, Mailgun or SendGrid in your workspace settings, and campaigns go out from your domain under your own reputation. Bounces and complaints from Amazon SES, Mailgun and SendGrid flow back and update the contact automatically.
What happens when I reach a limit?
Kelune CRM warns you as you get close. At the limit, the action that would go over it is refused with a message and a link to upgrade. Nothing already in your workspace is deleted or changed.
Can my whole team work in it?
Yes. Invite members, give them a built-in or custom role, and see who changed what in the audit log. Members sign in with a password or a passkey, with two-factor authentication on top.
Can I connect an AI assistant?
Yes. Each workspace has an AI tools connection that assistants such as Claude, ChatGPT or Cursor can use to look up contacts, build segments, draft campaigns and read reports. The assistant works with the same permissions as the member who connected it.
Who handles billing and tax?
Lemon Squeezy is the merchant of record. It charges the card and handles VAT and sales tax for your country, and your invoices come from there.
Can I cancel any time?
Yes, from the billing page. Your plan keeps running until the end of the period you paid for, then the workspace moves to Free. You can export your contacts as a CSV or Excel file whenever you like.
Is there a self-hosted version?
Yes. Kelune CRM Self-hosted is free, with a Pro add-on, and runs as a plugin on your own WordPress site, keeping your data in your own database. It is a separate product with its own pricing.
Pro Single
$39per year
1 site
$119one time
1 site
For one site you own and run yourself — the simplest way into Pro.
Includes
- All Pro features for 1 site
- Dynamic segments that stay up to date
- Segment targeting and exclusion
- A/B testing with an automatic winner
- Conditional branching in automations
- Email opens and clicks as triggers
- Field update and webhook actions
- Smart links that tag and enroll on click
- Updates and priority support
Pro Business
Recommended$99per year
5 sites
$299one time
5 sites
For a small portfolio, or a freelancer with a handful of clients.
Includes
- All Pro features for 5 sites
- Dynamic segments that stay up to date
- Segment targeting and exclusion
- A/B testing with an automatic winner
- Conditional branching in automations
- Email opens and clicks as triggers
- Field update and webhook actions
- Smart links that tag and enroll on click
- Updates and priority support
Pro Agency
$199per year
100 sites
$599one time
100 sites
For agencies shipping Kelune CRM on every project they hand over.
Includes
- All Pro features for 100 sites
- Dynamic segments that stay up to date
- Segment targeting and exclusion
- A/B testing with an automatic winner
- Conditional branching in automations
- Email opens and clicks as triggers
- Field update and webhook actions
- Smart links that tag and enroll on click
- Updates and priority support
How the license works
Every plan includes the free plugin. Pro is an add-on that installs alongside it. A license covers updates and support for a year. Campaigns, automations and smart links keep running after it ends, but while Pro is active the dashboard needs an active license: renew it, or deactivate Pro to keep using the free plugin.A lifetime license is paid once and never renews. Updates and support run for as long as the product does, on the same number of sites as the yearly plan of the same name.
If Pro does not do what this site says it does, there is a 14-day refund — on first purchases and on renewals alike.
Kelune CRM
The whole CRM. Contacts, emails, campaigns and automation, with no contact limit and no license key.
Free vs Pro
Line by line, what changes.
| Feature | Free | Pro |
|---|---|---|
| Contacts | ||
| Contacts, tags, lists, notes and timeline | Included in Free | Included in Pro |
| Custom fields in eleven types | Included in Free | Included in Pro |
| Subscription status and double opt-in | Included in Free | Included in Pro |
| WordPress user, signup and comment opt-in | Included in Free | Included in Pro |
| CSV and Excel import, CSV export | Included in Free | Included in Pro |
| Dynamic segments with a query builder | Not in Free | Included in Pro |
| Drag-and-drop builder and rich text editor | Included in Free | Included in Pro |
| Starter templates and your own saved designs | Included in Free | Included in Pro |
| Merge tags and a shared email footer | Included in Free | Included in Pro |
| SMTP, Amazon SES, Mailgun, SendGrid | Included in Free | Included in Pro |
| Site-wide WordPress mail routing | Included in Free | Included in Pro |
| Email logs with opens and clicks | Included in Free | Included in Pro |
| Bounce and complaint handling | Included in Free | Included in Pro |
| Campaigns | ||
| Audience from tags and lists | Included in Free | Included in Pro |
| Scheduling, queue, pause and resume | Included in Free | Included in Pro |
| Open, click and per-link tracking | Included in Free | Included in Pro |
| Cron monitor | Included in Free | Included in Pro |
| Audience from a dynamic segment | Not in Free | Included in Pro |
| A/B testing with a winner send | Not in Free | Included in Pro |
| Automation | ||
| Visual builder, triggers, delays, actions | Included in Free | Included in Pro |
| Starter automations and enrollment stats | Included in Free | Included in Pro |
| Conditional branching | Not in Free | Included in Pro |
| Email opened and clicked triggers | Not in Free | Included in Pro |
| Update a field, outgoing webhook | Not in Free | Included in Pro |
| Connections | ||
| Incoming webhooks with logs | Included in Free | Included in Pro |
| REST API and WordPress hooks | Included in Free | Included in Pro |
| Setup wizard | Included in Free | Included in Pro |
| Smart links with click tracking | Not in Free | Included in Pro |
| Roles | ||
| Built-in CRM Manager, Agent and Viewer roles | Included in Free | Included in Pro |
| Custom roles from a full permission matrix | Included in Free | Included in Pro |
| CRM permissions on your existing WordPress roles | Included in Free | Included in Pro |
| Several roles per user | Included in Free | Included in Pro |
| Support | ||
| Community support on WordPress.org | Included in Free | Included in Pro |
| Priority email support and updates | Not in Free | Included in Pro |
Pro installs alongside the free plugin and needs it to run.
Questions
The things people ask before installing.
Still unsure about something? Ask us directly — a person reads it.
Where is my contact data stored?
In your own WordPress database, in tables the plugin creates. Nothing leaves your server unless you set up an email provider and send something, or turn on Gravatar avatars. Pro also checks its license and updates with our license server, and sends nothing about your contacts.
Is there a contact limit?
No. The plugin does not count contacts or emails, and the price does not change as your list grows. Your host and your sending provider set the real limits.
Do I need Pro to use the plugin?
No. The free plugin is a complete CRM — contacts, custom fields, the email builder, campaigns, automation, webhooks and logs all work with no license key and nothing counting down. Pro adds dynamic segments, smart links, conditional automation with engagement triggers, advanced automation actions and campaign A/B testing.
What does it need to run?
WordPress 6.6 or newer and PHP 8.1 or newer. It works with the latest WordPress release. Both plugins are GPL-licensed.
How does it send email?
Through the WordPress mailer by default, or through SMTP, Amazon SES, Mailgun or SendGrid once you add credentials. Setting a provider also routes the rest of your site's WordPress email through it.
Will campaigns actually finish sending on cheap hosting?
Campaigns send in batches through a queue rather than one long request. WP-Cron drives it, a non-blocking loopback keeps it moving between visits, and a lock stops the same batch running twice. A settings screen shows you whether it is running.
Can I export everything and leave?
Yes. Contacts export to CSV, email logs export to CSV, and the data sits in your own database the whole time. Deleting the plugin never deletes your records — there is no uninstall routine that drops your tables.
Does Pro work on its own?
No, it is an add-on. Install the free plugin first; Pro attaches to it and adds its features to the same screens. Without the free plugin, Pro stays dormant and tells you what is missing.
What happens when a Pro license ends?
Campaigns, automations and smart links keep running, but while Pro is active the Kelune CRM dashboard needs an active license. Renew the license to unlock it, or deactivate Pro to keep using the free plugin with all of your data.
What can a segment actually filter on?
Names, email, phone, company, city, state, country, postal code, source, status, lead score, when the contact was created or updated, their tags and lists, any custom field, and whether they have activity in a recent window. Segments are a Pro feature; tags and lists cover the same job more simply in free.
Can I import from a spreadsheet?
Yes — CSV, .xlsx or .xls, with a column-mapping step so your headings do not have to match ours. A sample file ships with the plugin.
Start in two minutes
Open a workspace today. Send your first campaign tomorrow.
The Free plan has every feature, sized for your first 1,000 contacts. Move up a plan when your list does.
No card needed · Prefer to host it yourself? See self-hosted