# General settings in Kelune CRM

> Set your business identity, sync WordPress user accounts to contacts, create contacts for new users, and add opt-in to comment and signup forms.

Product: Kelune CRM Self-hosted (hosted by you). Page: https://kelunecrm.com/docs/wordpress/getting-started/general-settings

General Settings control your business identity and the ways WordPress users and commenters can become Kelune CRM contacts.

Open **Kelune CRM → Settings**, then select **General**.

## Business identity

The first section contains:

- **Logo** — shown on unsubscribe and subscription-confirmation pages. A square image of at least 400 × 400 pixels works best.
- **Business Name** — required and used in email footers and public pages.
- **Business Full Address** — available through the `{{business_address}}` merge tag and commonly required in marketing emails.

![Business identity fields in Kelune CRM General Settings](https://kelunecrm.com/images/docs/wordpress/getting-started/general-settings/business-profile.webp)

## WordPress Account Sync

Enable **Keep contacts in sync with WordPress user profiles** when a linked contact's name and email should follow changes made to the corresponding WordPress account.

This synchronization is one-way: editing a contact in Kelune CRM does not update the WordPress user account.

The optional **Delete the contact when its WordPress user is deleted** setting permanently removes the linked contact and its CRM data when the WordPress user is deleted.

> **Caution:**
>
> Enable automatic contact deletion only when that behavior matches your retention policy. Otherwise, leave it disabled so Kelune CRM keeps the contact and only removes the account link.

## New User Registrations

Enable **Create a contact when someone registers on this site** to add new WordPress users to Kelune CRM automatically.

When enabled, additional controls let you:

- Assign new contacts to selected lists.
- Apply selected tags.
- Require email confirmation through double opt-in.

## Comment Form Opt-in

Enable **Show a subscribe checkbox on the comment form** to let commenters choose whether to join your audience.

When enabled, you can configure the checkbox label, assign lists and tags, hide it from logged-in subscribers, and require double opt-in.

![WordPress synchronization, registration, and comment opt-in settings](https://kelunecrm.com/images/docs/wordpress/getting-started/general-settings/contact-capture.webp)

> **Note:**
>
> The comment checkbox appears only when the active theme builds its form with WordPress's standard `comment_form()` function.

## Save your changes

Select **Save Settings** after making changes. A confirmation message appears when the settings have been stored successfully.

Settings for senders, email footers, providers, custom fields, double opt-in, compliance, roles, and cron monitoring are available in their own sections of the Settings menu.