# How to read automation reports

> See how many contacts entered and finished an automation, where they are now, how each step performed, and the full path a single contact took.

Product: Kelune CRM Cloud (hosted by us). Page: https://kelunecrm.com/docs/cloud/marketing-automation/automation-reports

Every automation has its own report: how many contacts it reached, how many finished, and how each step did. Use it to check that an automation works after you activate it, and to find the step where contacts drop out.

> **Note:**
>
> Every role can see an automation's **Report** tab. The **Contacts** and **Log** tabs also need the permission to view contacts.

## Open the report

1. Click **Automations** in the sidebar.
2. Open an automation.
3. Click the **Report** tab.

![The Report tab with total enrolled, active, completed and failed contacts, completion and active rates and performance metrics](https://kelunecrm.com/images/docs/cloud/marketing-automation/automation-reports/report.webp)

| Figure | What it counts |
| --- | --- |
| **Total enrolled** | Contacts who entered the automation |
| **Active contacts** | Contacts still in it, waiting for a delay or the next step |
| **Completed** | Contacts who reached the end |
| **Failed** | Contacts who stopped because a step failed, left early, or were canceled |
| **Completion rate** | Completed contacts as a share of everyone enrolled |
| **Active rate** | Active contacts as a share of everyone enrolled |

**Performance metrics** counts every step run: **Total actions executed**, **Successful actions**, **Failed actions**, and **Average execution time**.

**Enrollments over the last 30 days** charts how many contacts entered and finished each day.

## See each step

Further down the **Report** tab, **Steps** lists every step in order:

![The Steps table with each step, how many contacts reached it, succeeded, failed and are waiting now](https://kelunecrm.com/images/docs/cloud/marketing-automation/automation-reports/steps.webp)

| Column | What it shows |
| --- | --- |
| **Reached** | Contacts who got to the step, and the share of everyone enrolled |
| **Succeeded** / **Failed** | Times the step ran without and with an error |
| **Waiting now** | Contacts waiting on the step, such as a delay that has not ended |

A big drop between two steps shows where contacts leave, for example a condition that sends most of them down the other branch.

**Emails** lists each send email step with how many emails were **Sent**, **Opened**, **Clicked**, **Bounced**, and **Failed**.

## See who is in it

Click the **Contacts** tab to see every contact in the automation with their **Status**, **Current step**, when they were **Enrolled** and **Finished**, and how many **Runs** they had.

![The Contacts tab with each contact, their status, current step, enrolled and finished times and runs](https://kelunecrm.com/images/docs/cloud/marketing-automation/automation-reports/contacts.webp)

Filter by **Status** to find contacts who are **Active**, **Completed**, **Failed**, **Awaiting opt-in**, **Canceled**, or **Exited**. A contact who is **Awaiting opt-in** waits until they confirm their subscription.

## Follow one contact's journey

Click a contact's name on the **Contacts** or **Log** tab. The journey drawer shows every step they went through, in order, with the time, the branch they took, and any error. The last line shows the next step and when it is due.

![A contact's journey with each step they passed, the branch they took and the next step](https://kelunecrm.com/images/docs/cloud/marketing-automation/automation-reports/journey.webp)

## Read the log

Click the **Log** tab to see every step run for every contact, newest first, with its **Result**, **Message**, and **Duration**. Filter by **Result** to show only failed runs.

The log also records contacts who could not enter, with the reason, for example when the plan's monthly enrollment limit is reached.

How long reports keep step history depends on your plan; see [How to check plans, usage, and billing](https://kelunecrm.com/docs/cloud/getting-started/plans-and-usage).

## Troubleshooting

**Nobody enters the automation.** Check that it is **Active**, and that the trigger matches what happens: the right tag, list, or webhook. Contacts do not enter for events that happened before you activated it.

**A step shows failures.** Open the **Log** tab, filter by **Failed**, and read the **Message**. A send email step fails when no email provider is connected or the contact cannot be mailed.

**Contacts wait on a step for a long time.** That is usually a delay or a wait for an event. Click a contact to see when their next step is due.

## Where to go next

- [How to build your first automation](https://kelunecrm.com/docs/cloud/marketing-automation/first-automation)
- [How to build a conditional automation](https://kelunecrm.com/docs/cloud/marketing-automation/conditional-automation)
- [How to read email logs and reports](https://kelunecrm.com/docs/cloud/email-campaigns/email-logs-and-reports)