# How to read the dashboard and analytics

> Read the workspace dashboard, follow the getting started checklist, and use the Analytics tabs to see how contacts and emails perform over time.

Product: Kelune CRM Cloud (hosted by us). Page: https://kelunecrm.com/docs/cloud/getting-started/dashboard-overview

The dashboard is the first page of a workspace. It shows the workspace's size and recent activity at a glance. **Analytics** goes deeper, with charts for contacts, emails, and campaigns over a date range you choose.

> **Note:**
>
> The dashboard and **Analytics** need the permission to view analytics. A member without it opens the workspace on the first section their role allows.

## Read the dashboard

Click **Dashboard** at the top of the sidebar.

![The dashboard with contact, campaign, email and automation totals, the contact growth chart, the AI tools card and the getting started checklist](https://kelunecrm.com/images/docs/cloud/getting-started/dashboard-overview/dashboard.webp)

| Section | What it shows |
| --- | --- |
| **Total contacts**, **Campaigns**, **Emails sent**, **Active automations** | Running totals for the workspace |
| Chart | **Contact growth**, **Emails sent**, **Email opens**, or **Email clicks** per day. Pick one from the menu in the chart's title, and the dates on its right |
| **Use Kelune CRM from AI tools** | Click **Connect** to link an AI assistant. See [How to connect AI tools](https://kelunecrm.com/docs/cloud/workspace/ai-tools) |
| **Getting started** | Five first tasks, crossed out as you finish them |
| **Recent campaigns** | The latest campaigns with sent, opened, and clicked counts. **View all** opens **Campaigns** |
| **Email performance** | Sent, delivered, opened, and clicked email for **Last 30 days**, **Last 60 days**, **Last 90 days**, or **All time** |
| **Recent contacts** | The newest contacts |
| **Active automations** | Automations that are running now |

The checklist's tasks are **Create a tag**, **Add your first contact**, **Design an email template**, **Send a campaign**, and **Build an automation**. Each one links to the page where you do it.

## Open analytics

1. Click **Analytics** in the sidebar.
2. Choose a tab: **Overview**, **Contacts**, **Emails**, or **Campaigns**.
3. On every tab except **Overview**, pick the dates in the range picker at the top right.

![The Analytics page on the Overview tab with totals, open and click rates, and the contact growth chart](https://kelunecrm.com/images/docs/cloud/getting-started/dashboard-overview/analytics.webp)

| Tab | What it shows |
| --- | --- |
| **Overview** | Totals, **Avg open rate**, **Avg click rate**, and the last 30 days of contact growth and email engagement |
| **Contacts** | **Contact growth**, contacts **By status**, **Top tags**, **Top lists**, and **Top countries** |
| **Emails** | **Sent**, **Delivered**, **Opened**, **Clicked**, and **Bounced**, their rates, and **Engagement over time** |
| **Campaigns** | Campaign counts, **Top campaigns by open rate**, and a **Performance** table you can search and sort |

Click the refresh button next to the title to load the newest numbers.

> **Tip:**
>
> For one campaign's results, open the campaign itself instead. Its report has recipients, links, devices, and locations. See [How to send your first campaign](https://kelunecrm.com/docs/cloud/getting-started/first-campaign#read-the-report).

## How far back analytics go

Each plan keeps a set number of days of analytics history. Dates older than that cannot be picked, and the page says how many days your plan keeps. See [How to check plans, usage, and billing](https://kelunecrm.com/docs/cloud/getting-started/plans-and-usage).

## Common questions

**Why are open rates zero?** Open tracking may be off. Check **Track email opens** under **Settings**, then **Compliance**. See [How to set up general settings](https://kelunecrm.com/docs/cloud/getting-started/general-settings#choose-what-to-track).

## Where to go next

- [How to send your first campaign](https://kelunecrm.com/docs/cloud/getting-started/first-campaign)
- [How to set up general settings](https://kelunecrm.com/docs/cloud/getting-started/general-settings)
- [How to check plans, usage, and billing](https://kelunecrm.com/docs/cloud/getting-started/plans-and-usage)