# How to set up double opt-in

> Write the confirmation email new contacts get, choose where they land after confirming, and resend the email to a contact who is still pending.

Product: Kelune CRM Cloud (hosted by us). Page: https://kelunecrm.com/docs/cloud/contacts/double-opt-in

Double opt-in asks a new contact to confirm their address before they get your emails. A contact with the **Pending** status receives a confirmation email. When they click its link, they become **Active**. Until then they get no campaigns, sequences, or automation email.

Double opt-in proves that each person asked to hear from you, keeps mistyped and fake addresses off your list, and protects your sending reputation.

## When the confirmation email is sent

A contact gets the confirmation email when they are created as **Pending**, or changed to **Pending**, from:

- the **Create contact** or **Quick edit** form,
- an [incoming webhook](https://kelunecrm.com/docs/cloud/marketing-automation/incoming-webhooks),
- the API or an AI tool.

Contacts imported from a file as `pending` are not emailed automatically. Send them the confirmation from their profile, below.

> **Note:**
>
> Pending contacts can still enter automations. They wait at the start, and continue once they confirm.

## Write the confirmation email

1. Click **Settings** in the sidebar, then **Double opt-in**.
2. Edit the **Subject**.
3. Edit the **Email body**. Use **Merge tags** to add values such as the contact's first name.
4. Enter a **Redirect after confirmation** to send confirmed contacts to your own welcome page. Leave it empty to show the built-in confirmation page.
5. Click **Save settings**.

![The Double opt-in settings with the subject, the email body with its confirmation link, and the redirect address](https://kelunecrm.com/images/docs/cloud/contacts/double-opt-in/double-opt-in.webp)

The body must include the confirmation link tag. Your business name and address from **Settings**, then **General**, are added at the end of the email.

## Resend the confirmation email

A pending contact's profile shows "This contact has not confirmed their subscription yet."

1. Open the contact.
2. Click **Resend confirmation email**.
3. Confirm.

![A pending contact's profile with the notice and the Resend confirmation email button](https://kelunecrm.com/images/docs/cloud/contacts/double-opt-in/pending-contact.webp)

You can also click **Resend confirmation** in the row's **More actions** menu on the **Contacts** page.

## Common questions

**A contact never confirmed.** Check that they are still **Pending**, and resend the email. If it bounced, their status changes to **Bounced**.

**Can I skip double opt-in for a contact?** Yes. Create them as **Active**. Only do this for people who already agreed to hear from you.

## Where to go next

- [How to manage contacts](https://kelunecrm.com/docs/cloud/contacts/manage-contacts)
- [How to set global email settings](https://kelunecrm.com/docs/cloud/email-campaigns/global-email-settings)
- [How to start automations from an incoming webhook](https://kelunecrm.com/docs/cloud/marketing-automation/incoming-webhooks)